Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
What is growth marketing, and how does it relate to the customer experience?
What is growth marketing?
Many sales enablement experts alternatively title their designations...
Gordon Polovin
August 28, 2026 | 9 MIN READ
Customer Experience
Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies
Branding rests on a combination of marketing activities that build a personality or reputation....
Gordon Polovin
August 31, 2026 | 9 MIN READ
Customer Experience
The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty
Want more customers -- and more loyal customers? Of course.
Customer experience (CX) in comp...
Gordon Polovin
August 31, 2026 | 9 MIN READ
Customer Experience
The Key Psychographics That Drive B2B Decision-Makers
The B2B marketing arena is a massively complicated network of customer touchpoints that busines...
Gordon Polovin
June 8, 2023 | 9 MIN READ
Customer Experience
B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy
B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...
Gordon Polovin
June 2, 2026 | 9 MIN READ
Customer Experience
B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference
Customer experience is one of the biggest topics in business these days, but as you might expec...
Gordon Polovin
June 2, 2023 | 9 MIN READ
Customer Experience
Employee Feedback: Examples to Boost Company Culture and ROI
What is employee feedback?
Employee retention is a foundation stone of a healthy ROI. Hiring, ...
Gordon Polovin
April 24, 2025 | 9 MIN READ
Customer Experience
How to Analyze Survey Data
So you've conducted surveys and followed all the rules. The questions were good, and the respon...
Gordon Polovin
August 27, 2026 | 9 MIN READ
Customer Experience
Website Feedback: The Omnipresent Nudge of Modern Marketing
What is website feedback?
Website feedback -- a subset of customer feedback -- relates to obta...
Gordon Polovin
December 2, 2022 | 9 MIN READ
Customer Experience
Connecting Customer Perception to Your Marketing Program
You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...
Gordon Polovin
December 2, 2022 | 9 MIN READ
