Gordon Polovin

With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
The Future of Events in a Post-Pandemic World
Gatherings (big and small) are among the pandemic's serial victims, spreading across sports eve...
Gordon Polovin
June 8, 2023 | 6 MIN READ
Customer Experience
How Important Is Research Design To Your Marketing Strategy?
A company CEO believes strongly that his reinsurance company can successfully enter the auto ma...
Gordon Polovin
March 15, 2024 | 6 MIN READ
Customer Experience
The Big Consumer Trends of 2021
No article on consumer trends is complete without addressing the COVID-19 pandemic's disruption...
Gordon Polovin
July 7, 2021 | 6 MIN READ
Customer Experience
Responding to Negative Feedback
The negative feedback arena is vast because it embraces customers and employees — the lifeblo...
Gordon Polovin
July 24, 2021 | 6 MIN READ
Customer Experience
What Is Customer Engagement Marketing?
Good marketing gets the job done, sometimes without drawing attention to itself at all. Done we...
Gordon Polovin
August 27, 2026 | 6 MIN READ
Customer Experience
Seven Excellent Employee Retention Strategies
With so many changes taking place in our workplaces (wherever and whatever they may be!), conve...
Gordon Polovin
February 12, 2026 | 6 MIN READ
Customer Experience
Your Ultimate Guide to Buying Market Research Software
What is market research software, and why is it important? Market research software describes ...
Gordon Polovin
September 9, 2026 | 6 MIN READ
Customer Experience
Sample Size Calculator: Generating Value and Confidence in Meaningful Results
As a professional marketer, you want to know what your customers think and feel about your bran...
Gordon Polovin
August 27, 2026 | 6 MIN READ
Customer Experience
The Online Suggestion Box: A Robust Feedback Tool for Customers and Employees
Why is employee and customer feedback important? A company’s ROI connects closely to retaini...
Gordon Polovin
June 3, 2023 | 6 MIN READ
Customer Experience
HR Trends in 2021 That Turned Management Thinking Upside Down
The pandemic’s impact on HR trends 2021 The COVD-19 pandemic altered our lives in significan...
Gordon Polovin
July 7, 2023 | 6 MIN READ
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