Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Stratified Random Sampling: A Powerful Marketing Tool
Marketers aiming their brands at large segments need to find a common thread. What I mean is th...
Gordon Polovin
July 24, 2026 | 8 MIN READ
Customer Experience
In Their Own Words: Open-ended Questions for Customer or Employee Experience Feedback
There’s little doubt that the customer experience (CX) and employee experience (EX) connect t...
Gordon Polovin
August 31, 2026 | 8 MIN READ
Customer Experience
Four Customer Experience Best Practices That Create Brand Engagement
Modern marketing and sales enablement revolve around achieving the best customer experience in ...
Gordon Polovin
September 20, 2021 | 8 MIN READ
Customer Experience
What is Customer Experience Management?
Customer experience (CX) is a modern-day marketing focus. It recognizes that keeping your custo...
Gordon Polovin
September 9, 2026 | 8 MIN READ
Customer Experience
Building Customer Value to Sustain Company Profitability
Before we get into customer value, we should address the difference between a customer and a co...
Gordon Polovin
August 1, 2023 | 8 MIN READ
Customer Experience
Vital Human Resources KPIs for Every Business
The most critical ROI-centric activities any company can plan for revolve around retaining good...
Gordon Polovin
August 29, 2021 | 8 MIN READ
Customer Experience
Customer Loyalty Programs: A Crucial Part of ROI-centric Strategies
Let’s face it, when all is said and done, sales revenue is the lifeblood of your business. Wi...
Gordon Polovin
August 27, 2026 | 8 MIN READ
Customer Experience
Types of Statistical Analysis
Businesses far and wide regard digital data as their most valuable asset in competitive markets...
Gordon Polovin
August 20, 2021 | 8 MIN READ
Customer Experience
The Season of Churn: Pandemic-influenced Consumer Attrition
The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizati...
Gordon Polovin
January 21, 2025 | 8 MIN READ
Customer Experience
The Season of Churn: Pandemic-Influenced Employee Turnover
There’s no doubt that the pandemic was a bombshell, throwing the world as we knew it into cha...
Gordon Polovin
June 8, 2023 | 8 MIN READ
