Gordon Polovin

With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Decoding Omnichannel Customer Expectations
Omnichannel marketing is all about staying relevant to customers. How? By enabling customers to...
Gordon Polovin
August 14, 2023 | 9 MIN READ
Customer Experience
The Importance of Experience Design Today
Are you familiar with the idea of experience design? If you've been tracking trends, you know t...
Gordon Polovin
July 24, 2023 | 9 MIN READ
Customer Experience
Top 5 Tips for Customer Journey Mapping
Want to learn the progression of interactions a customer has with your brand? You can chart out...
Gordon Polovin
July 19, 2023 | 9 MIN READ
Customer Experience
How Online Surveys & Customer Feedback Are Powering Businesses in 2025 and Beyond
Whether you're in marketing, executive leadership, or both, you probably spend plenty of time p...
Gordon Polovin
May 14, 2026 | 9 MIN READ
Customer Experience
Why Global Companies Need Multilingual Surveys
In today's global markets, many companies do business all around the world - which means workin...
Gordon Polovin
April 28, 2026 | 9 MIN READ
Customer Experience
How Can Assessments Aid Employee Performance?
Poor team performance, identified mainly through below-standard business KPIs (Key Performance ...
Gordon Polovin
May 26, 2026 | 9 MIN READ
Customer Experience
How Can Quizzes Boost Customer Engagement?
Gathering relevant customer data through key platforms (news, social media, market research) is...
Gordon Polovin
June 8, 2023 | 9 MIN READ
Customer Experience
How Can Forms Help with Lead Generation?
For a modern company strategizing its marketing program’s reach, the world is the size of a v...
Gordon Polovin
August 4, 2023 | 9 MIN READ
Customer Experience
Top 10 Employee Experience Management Platforms for 2026
What is Employee Experience Management Software, and Why is it Important?  Employee experienc...
Gordon Polovin
July 3, 2026 | 9 MIN READ
Customer Experience
Top 10 Online Survey Analysis Tools in 2025
Many hard-nosed CEOs and COOs, when they see a title like this, ask the question, "Why do I nee...
Gordon Polovin
May 5, 2026 | 9 MIN READ
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