Jacob Simkovich

Best Practices

Here’s to a Healthier and Happier You: The Summer “Drink More Water” Challenge

You have probably heard a lot about all of the amazing benefits of drinking more water. It’s ...

Jacob Simkovich

June 9, 2026 | 5 MIN READ

Best Practices

Top 7 EXCEL 22 Favorites: NYCUA Annual Meeting Highlights

Credit union industry events are driven by one major idea and EXCEL 22, the New York Credit Uni...

Jacob Simkovich

August 9, 2023 | 5 MIN READ

Best Practices

Brand Identity: The What, Why, When, and How (With Examples!)

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand ...

Jacob Simkovich

April 10, 2022 | 5 MIN READ

Best Practices

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...

Jacob Simkovich

February 24, 2022 | 5 MIN READ

Best Practices

One Way or Another: 22 Ideas for Your Employee Recognition Program

Let me state this up front: There is no proven recipe for a successful employee recognition pro...

Jacob Simkovich

August 19, 2026 | 5 MIN READ

Best Practices

The Busy Marketer’s Glossary of Survey Terms

Have you been in a situation where somebody throws out a term or an acronym you don’t underst...

Jacob Simkovich

August 27, 2026 | 5 MIN READ

Best Practices

Employee Engagement Lessons Learned in the Year of The Great Resignation

What are your top three professional highlights from 2021? For me, those are a job change, reva...

Jacob Simkovich

October 22, 2021 | 5 MIN READ

Best Practices

15 Small Routines to Make a Difference in Employee Well-being (and Fight Burnout)

Employee burnout is one of today’s biggest trends — and that’s not good news. One study ...

Jacob Simkovich

April 22, 2025 | 5 MIN READ

Best Practices

How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes

Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...

Jacob Simkovich

September 9, 2026 | 5 MIN READ

Best Practices

Why Focus on HR and Marketing Alignment?

There are so many stories out there about the importance of alignment between marketing and sal...

Jacob Simkovich

August 3, 2021 | 5 MIN READ