Jacob Simkovich

Financial Services
Top 7 EXCEL 22 Favorites: NYCUA Annual Meeting Highlights
Credit union industry events are driven by one major idea and EXCEL 22, the New York Credit Uni...
Jacob Simkovich
August 9, 2023 | 5 MIN READ
Financial Services
Brand Identity: The What, Why, When, and How (With Examples!)
The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand ...
Jacob Simkovich
April 10, 2022 | 5 MIN READ
Financial Services
How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development
Legendary brands don't just appear -- they're built. A journey to a strong brand presence and r...
Jacob Simkovich
February 24, 2022 | 5 MIN READ
Financial Services
One Way or Another: 22 Ideas for Your Employee Recognition Program
Let me state this up front: There is no proven recipe for a successful employee recognition pro...
Jacob Simkovich
August 19, 2026 | 5 MIN READ
Financial Services
The Busy Marketer’s Glossary of Survey Terms
Have you been in a situation where somebody throws out a term or an acronym you don’t underst...
Jacob Simkovich
August 27, 2026 | 5 MIN READ
Financial Services
Employee Engagement Lessons Learned in the Year of The Great Resignation
What are your top three professional highlights from 2021? For me, those are a job change, reva...
Jacob Simkovich
October 22, 2021 | 5 MIN READ
Financial Services
15 Small Routines to Make a Difference in Employee Well-being (and Fight Burnout)
Employee burnout is one of today’s biggest trends — and that’s not good news. One study ...
Jacob Simkovich
April 22, 2025 | 5 MIN READ
Financial Services
How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes
Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...
Jacob Simkovich
May 14, 2026 | 5 MIN READ
Financial Services
Why Focus on HR and Marketing Alignment?
There are so many stories out there about the importance of alignment between marketing and sal...
Jacob Simkovich
August 3, 2021 | 5 MIN READ
Financial Services
How Developing Webinars Develops Employees
As a marketer responsible for organizing and managing webinars for demand generation and though...
Jacob Simkovich
June 8, 2023 | 5 MIN READ
✖
Cookies Preference
Strictly Necessary
Authenticates appropriate use, prevents fraudulent use, and provides security to visitors
Functional
Tracks and remembers your preferences and helps us to improve our site based on visitor use
Analytics and Advertising
Tracks and analyzes your use of the site and serves communication and marketing ads
Save my preferences Accept All
GDPR_Seal Hipaa_Compliant AICPA_SOC ISO_Seal
TRUSTe
To help us better understand your use of our site and to display relevant content and ads, we use our own and third-party cookies. You may accept all cookies and continue to browse or change your cookie preferences. Cookie policy.