Disha Sanghvi
Curious, excited, and a self-declared bookworm, Disha's ideal room of her own would be hidden under a pile of books. She loves writing about new things and exploring new ideas, and Sogolytics gives her the best platform to do so! Meet Disha.
Customer Experience
Unlock Segmentation: Dive into the Details to Elevate Your Customer Experience
What really clicks with your customers? What makes them choose you over the competition?The...
Disha Sanghvi
August 19, 2021 | 5 MIN READ
Customer Experience
The Perception Gap: Getting from Expectation to Reality
Sure, sales numbers matter, as do those key CX metrics you've been measuring (right?). But that...
Disha Sanghvi
June 3, 2023 | 5 MIN READ
Customer Experience
From First to Last: How to Improve Your Customer Experience
Want to improve your customer experience? Here’s how you can influence perceptions and take y...
Disha Sanghvi
July 24, 2021 | 5 MIN READ
Customer Experience
Jet, Set, Go! Customer Experience in Travel and Tourism
Wanderlust is in the air. The world is ready to travel, and with changing travel guidelines in ...
Disha Sanghvi
February 23, 2024 | 5 MIN READ
Customer Experience
The Butterfly Effect of Customer Experience
Have you heard of the butterfly effect? The metaphorical butterfly flapping its wings generatin...
Disha Sanghvi
June 2, 2023 | 5 MIN READ
Customer Experience
The Detractor Opportunity: How to Win Over Your Critics and Improve Customer Experience
Every business has its detractors. While you can’t demand that they change their mind, you ca...
Disha Sanghvi
June 3, 2023 | 5 MIN READ
Customer Experience
The Power of Moments: Creating a Hyper-Personalized Customer Experience
Customers are always on the lookout for businesses that strike a connection with them. It’s n...
Disha Sanghvi
March 27, 2023 | 5 MIN READ
Customer Experience
Beyond Surveys: The Age of Proactive Feedback Management
Businesses are scrambling to up their customer experience game. Research constantly emphasizes ...
Disha Sanghvi
March 26, 2021 | 5 MIN READ
Customer Experience
Making Marketing Memorable: How to Create Impactful Brand Strategies
Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...
Disha Sanghvi
July 14, 2023 | 5 MIN READ
Customer Experience
A Work Culture that Works: The Diversity Advantage
Creating a workspace that is inspiring, engaging, and productive remains a critical challenge f...
Disha Sanghvi
February 24, 2021 | 5 MIN READ