Kathy Edens
A stereotypical introvert, Kathy is a writer who isn’t sure what she thinks until she writes about it. She believes collaborating with a variety of individuals from all walks of life and different experiences makes content come alive.
Best Practices
The Risks of Living More of Your Life Online
Online much?
The internet plays a significant role today in all of our lives, from...
Kathy Edens
January 27, 2025 | 5 MIN READ
Best Practices
How Tracking Your Personal Data Really Adds Up
How does your day start? Do you pick up your smartphone and scroll through social media sites? ...
Kathy Edens
June 13, 2023 | 5 MIN READ
Best Practices
Do You (Really) Have a Customer Experience Strategy?
If the C-suite asked to see your customer experience strategy, what would you share? Do you hav...
Kathy Edens
September 28, 2020 | 5 MIN READ
Best Practices
Event-ually: The Future of Events
Few event planners are organizing in-person events for their clients in the foreseeable future,...
Kathy Edens
February 23, 2024 | 5 MIN READ
Best Practices
Customer Experience Best Practices to Avoid
Customer experience drives revenues. If you’re skeptical, look at McKinsey & Company’s ...
Kathy Edens
July 1, 2021 | 5 MIN READ
Best Practices
How WFH Will Boost Your CX
How can you equate the current supply and demand market with the shut-down environment in today...
Kathy Edens
July 1, 2021 | 5 MIN READ
Best Practices
Communicating During Uncertain Times: How Words Help Us Understand
How do you connect with your target audience during these uncertain times? As you craft messagi...
Kathy Edens
April 28, 2026 | 5 MIN READ
Best Practices
Using Surveys to Circumvent Current Blog Trends
First, thank you for reading this.
Hubspot, a forerunner in marketing research and i...
Kathy Edens
July 1, 2021 | 5 MIN READ
Best Practices
Freak Out… or Find Out: Data-Driven Insights in Challenging Times
What do you do during uncertain economic times or even during the regular, cyclical highs and l...
Kathy Edens
March 31, 2024 | 5 MIN READ
Best Practices
VoC vs. CSAT: What’s the difference, and which one should I be worried about?
The best indicator for your customer experience is when a customer returns for more business. A...
Kathy Edens
April 8, 2025 | 5 MIN READ
