Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Why a Customer Success Management Program is Vital to Every Business
Over time, the pendulum has swung from "The customer is always right!" to a more nuanced unders...
Gordon Polovin
February 24, 2025 | 8 MIN READ
Customer Experience
How to Build a Customer Base for the Long Term
Everyone knows that if you want to build something big, you need a strong and steady foundation...
Gordon Polovin
June 5, 2023 | 8 MIN READ
Customer Experience
What’s Happening to All That Vacant Office Space?
With office vacancies climbing to unprecedented levels, the commercial office space market is c...
Gordon Polovin
January 27, 2025 | 8 MIN READ
Customer Experience
Weddings, Parties, and Special Events in the COVID-19 Era
With shutdowns and stay-at-home orders hitting the U.S. from all sides, people retreated into t...
Gordon Polovin
June 29, 2026 | 8 MIN READ
Customer Experience
From Fast Food to Fine Dining: The Restaurant Scene in 2022
The COVID-19 pandemic hit the US in early 2020, and aside from the dire health consequences, it...
Gordon Polovin
July 2, 2026 | 8 MIN READ
Customer Experience
Feel the Burn: The Pandemic’s Impact on Health Clubs and Gyms
When the pandemic hit, it put all of us into a state of universal uncertainty. At the center of...
Gordon Polovin
January 31, 2022 | 8 MIN READ
Customer Experience
COVID-19 and the Country Club Membership Experience
When COVID-19 hit the USA, it didn't bypass country clubs (alternatively referred to as the "CC...
Gordon Polovin
August 8, 2023 | 8 MIN READ
Customer Experience
CX Culture and Your SEO Strategy
Customer experience in modern times cannot escape some online engagement, and in many cases, en...
Gordon Polovin
January 15, 2022 | 8 MIN READ
Customer Experience
How to Stop Employee Burnout Trends Before They Turn to Churn
A not entirely hypothetical situation: Suppose there are psychological and emotional drivers br...
Gordon Polovin
October 26, 2023 | 8 MIN READ
Customer Experience
Sales Enablement and How It’s Changing B2B Customer Experience (CX)
Traditionally, businesses selling products and services to other businesses (commonly referred ...
Gordon Polovin
January 4, 2022 | 8 MIN READ
